Ritani repositions brand with emotional ads
New York—Fine-jewelry company Ritani is unveiling its new brand positioning to the public through a marketing campaign that is currently being unrolled in print magazines and online.
NJN, Spot Runner launch Couture advertising hub
New York—National Jeweler Network (NJN), together with Los Angeles-based advertising company Spot Runner, are teaming up to launch a co-branded version of Spot Runner's Web platform.
De Beers to double holiday marketing spend
New York--De Beers, the diamond industry's main marketing machine long thought stalled, will now kick it into high gear this holiday season with a doubling of its marketing budget and a new diamond...
Generic diamond promotional campaign heats up
Shanghai, China—Discussions on an international marketing campaign for diamonds got underway last week in Shanghai, China, at the biennial meeting of the International Diamond Manufacturers...
Gemfields acquires Kagem emerald mine
London—Gem exploration and mining company Gemfields has raised $60 million to fund its future expansion plans and simultaneously completed the acquisition of Zambia's largest emerald mine,...
A. Jaffe redefines its brand
New York—Bridal manufacturer A. Jaffe is launching a new advertising campaign, a comprehensive retail-training program and a new approach to customer service.
De Beers to double holiday marketing spend
New York—De Beers, the diamond industry's main marketing machine long thought stalled, will now kick it into high gear this holiday season with a doubling of its marketing budget and a new...
Conference highlights need for generic jewelry ads
Dubai, United Arab Emirates—The president of the World Jewellery Confederation (CIBJO) is calling on the industry to band together and create a generic advertising campaign for fine jewelry.