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North American Fine Jewelry Retailing Research Series:
The Main Event
National Jeweler's exclusive holiday/fourth-quarter survey, The Main Event, asked jewelers to share their marketing plans and estimate the size of their fourth-quarter inventories for a variety of...
September 01, 2008 | National Jeweler Network
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Study: E-mail marketers need to buff up
Las Vegas—E-mail marketers neglect to fully implement strategies that maximize the channel in meaningful ways, finds e-mail service provider Silverpop in its 2007 Retail E-mail Marketing Study.
September 21, 2007 | National Jeweler Network
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Study: U.S. small-business owners optimistic about holiday
Waltham, Mass.—A majority of U.S. small-business owners are concerned about competition from large retailers this holiday season, yet remain optimistic, with 63 percent of them anticipating...
October 25, 2007 | National Jeweler Network
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Shop.org summit hosts e-commerce experts
Washington, D.C.—E-commerce experts will discuss and review the effectiveness of existing Web sites during "Critic's Corner" sessions at Shop.org's Annual Summit, to be held from Sept. 15-17,...
August 26, 2008 | National Jeweler Network
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Rebate checks boost July retail sales
Washington D.C.—Retailers, particularly discounters, saw a slight gain in retail sales in July as consumers continued to cash in on their government-issued economic-stimulus checks.
August 14, 2008 | National Jeweler Network
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LID launches Web site for retailers
New York—LID Ltd. has launched a new Web site that is part of the company's continuing effort to re-brand Diavante diamond jewelry.
November 28, 2007 | National Jeweler Network
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Mondaine names Gregory as brand manager
Zurich, Switzerland—Swiss company Mondaine Watch has appointed Margaret Gregory as its brand manager in what it calls a sign of increased commitment to growing its "affordable luxury" brand in...
July 28, 2008 | National Jeweler Network
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Macy's loses second top-level marketing exec
Brad Jakeman, Macy's executive vice president of marketing, who joined the company shortly after Federated acquired May Department Stores, is leaving after less than a year. Working with agency JWT...
September 05, 2007 | National Jeweler Network
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Ritani repositions brand with emotional ads
New York—Fine-jewelry company Ritani is unveiling its new brand positioning to the public through a marketing campaign that is currently being unrolled in print magazines and online.
April 04, 2008 | National Jeweler Network
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De Beers cuts marketing spend, hones in on men
New York—A continued, all-out promotion of the diamond industry by De Beers might not be forever, if the recent slashing of its U.S. marketing budget is any indication of where the company is...
March 20, 2008 | National Jeweler Network
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IDI lab rebrands as 'World Gemological Institute'
Paso Robles, Calif.—In an effort to redevelop and reposition its existing diamond-grading laboratory to offer more products and services worldwide, the Israel Diamond Institute (IDI) will now...
December 05, 2007 | National Jeweler Network
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TAG Heuer launches interactive online ads
Springfield, N.J.—TAG Heuer introduced an extensive online advertising campaign today, making the luxury watch brand the largest Internet advertiser for the watch and jewelry industry, and the...
November 14, 2007 | National Jeweler Network
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Survey: Online retailers building better Web sites
Las Vegas—With shoppers becoming more discriminating about how they shop online, Web retailers are fine-tuning site design, adding customer ratings and reviews and boosting cross-channel...
September 18, 2007 | National Jeweler Network
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'Green' consumer growing beyond Birkenstocks
Stevens, Pa.—Today's luxury consumer is growing ever more eco-conscious, making it necessary for retailers to have a plan for going green.
June 09, 2008 | National Jeweler Network
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Silver industry to launch consumer-marketing push
Washington, D.C.—The Silver Institute has announced plans for a marketing initiative to increase awareness and encourage consumer purchases of sterling silver jewelry.
July 16, 2008 | National Jeweler Network
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Study shows rich getting richer, more diverse
Stevens, Pa.—U.S. households with an annual income of $100,000 and up grew more quickly than any other segment of the U.S. economy, data from the U.S. Census Bureau shows.
April 22, 2008 | National Jeweler Network
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Make the most of online marketing
Spartansburg, S.C.—Bench Media is holding a daylong seminar for retail jewelers on how to optimize Internet marketing efforts.
July 10, 2008 | National Jeweler Network
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North American Fine Jewelry Retailing Research Series: Marketing Best Practices
National Jeweler's exclusive Marketing Best Practices Survey posed a series of questions to jewelers about how they run their marketing programs in order to help elucidate the business challenges,...
September 01, 2008 | National Jeweler Network
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Generic diamond promotional campaign heats up
Shanghai, China—Discussions on an international marketing campaign for diamonds got underway last week in Shanghai, China, at the biennial meeting of the International Diamond Manufacturers...
May 20, 2008 | National Jeweler Network
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JA: 2006 sales up for member stores
New York—All retail categories saw sales growth in 2006, according to Jewelers of America's (JA) 2007 Cost of Doing Business Survey, released today.
October 09, 2007 | National Jeweler Network
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