Charlize Theron renews ad deal with Breil Milano
New York—Actress Charlize Theron has renewed her contract with Italian luxury brand Breil Milano and will appear in the company's advertising campaigns until 2011.
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Study: Jewelry sites influence consumer purchases
Westerville, Ohio--Manufacturer and retailer Web sites have a bearing on the jewelry and watches consumers decide to buy, according to a new study by an Ohio-based research company.
Zales' holiday ads tops among young adults
Washington, D.C.—With the use of a hit pop song and young couples in love, Zales' 2007 holiday TV commercials have become a favorite among young adults, a new survey shows.
Study: Jewelry sites influence consumer purchases
Westerville, Ohio—Manufacturer and retailer Web sites have a bearing on the jewelry and watches consumers decide to buy, according to a new study by an Ohio-based research company.
De Beers to double holiday marketing spend
New York--De Beers, the diamond industry's main marketing machine long thought stalled, will now kick it into high gear this holiday season with a doubling of its marketing budget and a new diamond...
Marketing: Not just for holidays anymore
New York--Traditionally, many jewelers have saved up their advertising funds and their marketing ingenuity for a big pre-Christmas push.
De Beers to double holiday marketing spend
New York—De Beers, the diamond industry's main marketing machine long thought stalled, will now kick it into high gear this holiday season with a doubling of its marketing budget and a new...
Survey: 94 percent of ultra-affluent shop online
New York--High-net-worth consumers like shopping online because of the convenience and wealth of information available, a recent survey shows.
Make the most of online marketing
Spartansburg, S.C.—Bench Media is holding a daylong seminar for retail jewelers on how to optimize Internet marketing efforts.
Kuber to target independent retailers
New York—Fine-jewelry manufacturer Kuber Manufacturing Inc. will launch a new brand identity and advertising campaign this summer in an effort to reach middle-tier and guild independent...
Kmart contest searches for fashion ambassador
Kmart will be selecting a new fashion ambassador from contestants who upload a photo of themselves wearing a uniquely created ensemble and include a 50-word statement about it, Promo Magazine...
Model settles lawsuit over sexy jewelry ad
New York—A New York model has settled a $5 million lawsuit against a jewelry company over an Internet video advertisement that she claimed tarnished her wholesome image by depicting her in a...
Survey: 94 percent of ultra-affluent shop online
New York—High-net-worth consumers like shopping online because of the convenience and wealth of information available, a recent survey shows.
Forum ends with blast on Rap price list
New York—A relatively quiet day at The Plumb Club Forum ended with a few sparks on Monday when diamantaire Jeff Fischer, president of the International Diamond Manufacturers Association (IDMA),...
Vuitton is embracing medium of the masses
Luxury-goods brand Louis Vuitton is trying to reach well-traveled audiences with its first on-screen campaign, The New York Times reported.
Ritani repositions brand with emotional ads
New York—Fine-jewelry company Ritani is unveiling its new brand positioning to the public through a marketing campaign that is currently being unrolled in print magazines and online.
An earrings ad crosses FTC's legal line
The Jewelers Vigilance Committee (JVC) recently received an inquiry on an earrings advertisement that appeared in a local newspaper.
De Beers details 'unprecedented' holiday ad blitz
New York--Stressing the appeal of owning "fewer, better things," De Beers' newly intensified holiday marketing campaign will promote the diamond jewelry gift as a rock-solid "icon of enduring value"...