Stick to the facts on appraisals
September 02, 2008
While many jewelry appraisals are accurate and reliable, those that are not erode consumer confidence and hurt the jewelry industry, to say nothing of the fact that they break the law. The Jewelers Vigilance Committee (JVC) case study below demonstrates the damage that can result from inflated appraisals.
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| How do you help men who lack the gift-giving gene?
August 29, 2008
Gift-giving is not a science—it's an art. Unfortunately, we males seem genetically incapable of properly giving gifts. My life might center on golf or the latest technology, while my wife is more into "Let's talk"—which usually means I'd better listen—to what Oprah says or "How do I look?" Even I know the answer to that one.
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| Getting ahead by handling criticism well
August 28, 2008
Are you the kind of person who bristles at receiving less-than-glowing job feedback? Or do negative critiques of your work fuel your determination to succeed?
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| Make branding strategy priority one
July 31, 2008
Developing a branding strategy is vastly more important than creating new advertising campaigns or making other tactical changes to your marketing plan.
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