Binda to produce Moschino watches, jewelry

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Binda to produce Moschino watches, jewelry

May 23, 2008

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Milan, Italy—Fashion brand Moschino SpA and the Binda Group have entered into a five-year agreement for the licensed production and marketing of watches and jewelry under the Moschino "CheapandChic" label.

Under the agreement, the Milan, Italy-based Binda Group will be responsible for producing and marketing the watch and jewelry collections in Italy and the rest of the world, while Moschino will dedicate itself to the line's creative direction.

This isn't the first time the Binda Group has entered into a licensed agreement. It already owns watch brands Wyler Geneve, Breil and Tribe by Breil, and has licensing agreements for D and G Dolce and Gabbana Time and D and G Dolce and Gabbana Jewels. In addition, Binda has a licensed agreement to produce and distribute the brand Trudi Jewels in Italy.

"The new license is another step forward for the consolidation of our presence in the Italian and international luxury market," Binda Group Chief Executive Officer Marcello Binda said in a media release. "We chose Moschino CheapandChic as we shared the same vision centered around innovation and original styles as the keys to success along with the maintenance of high-quality standards. With its unique, characteristic style, the watch and jewelry line will be able to satisfy the expectations of the most demanding consumers."

The first Moschino CheapandChic collection produced with the Binda Group was presented during BaselWorld 2008.

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