Tourneau to move original NYC store

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Tourneau to move original NYC store

July 29, 2008

New York—Tourneau has announced plans to relocate its original New York City store, on 500 Madison Ave. at 52nd Street, to a larger space at 510 Madison Ave., a 30-story glass office building, which is being developed by Macklowe Properties.

The store, which will feature a Rolex boutique, is scheduled to open in early 2009 and will be an addition to Tourneau's three other Manhattan locations, including its flagship store on 57th Street, all of which will remain open.

Positioned on the ground floor of the new office tower, the new Tourneau store will occupy approximately 3,300 square feet at the southwest corner of Madison Avenue and 53rd Street. The space will feature 25-foot ceilings and expansive floor-to-ceiling vision glass to maximize natural light and to showcase Tourneau's collection of more than 8,000 unique men's and ladies' fine timepieces from brands such as Breguet, Breitling, Cartier, TAG Heuer and Tourneau's own brand line, Tourneau Timepieces, the brand said.

Macklowe Properties' 350,000-square-foot Class A office tower will feature a host of lifestyle amenities, including a tenants-only membership health club that will include a pool, garden terrace and space for a quality restaurant with private dining.

"Madison and 52nd is a historic location for Tourneau because it was our original New York City storefront," Tourneau LLC President and Chief Executive Officer Howard Levitt said in a press release issued on Tuesday. "Our move to 510 Madison is giving us a tremendous opportunity to open a new Tourneau store in the same Plaza District we've been doing business in for the last 30-plus years, but in a dynamic, new building with more space to showcase our extraordinary collection of watches from the finest brands in a much bigger and more identifiable way."

In addition to the traditional product cases of the main Tourneau store, there will also be a Rolex boutique with a distinct environment that is reflective of the brand's signature identity, the release said.

Tourneau, which is authorized by the manufacturers to service and repair every major watch brand it carries, will do so on-site at its new 510 Madison Ave. store.

Robert K. Futterman and Associates CEO Robert K. Futterman, together with Marshall E. Felenstein of Felenstein Was and Associates, represented Tourneau in the long-term leasing transaction. Macklowe's Jason Grebin and Andrew Lazarus represented the landlord.

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