Mondaine names Gregory as brand manager

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Mondaine names Gregory as brand manager

July 28, 2008

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Zurich, Switzerland—Swiss company Mondaine Watch has appointed Margaret Gregory as its brand manager in what it calls a sign of increased commitment to growing its "affordable luxury" brand in the United States.

Mondaine is the creator of the "Official Swiss Railways Watch" collection, which is distributed by Lumondi Watch in the United States.

"The Mondaine brand has tremendous potential in the U.S. market with its strong heritage in distinctive design and Swiss-made quality," Gregory said in a press release issued on Friday. "This is the affordable luxury consumers have an appetite for, especially today. It's a thrill to be part of a growing organization that is committed to investing smartly in our business development."

Gregory is a veteran in global sales and marketing and has won multiple gold, silver and bronze ThermoFisher awards for sales and marketing achievements throughout the past decade, the release said.

Most recently, she served as brand director of the sports category for Timex Corp., where she was responsible for leading, directing and managing the marketing team.

Her expertise is in establishing brand objectives, marketing strategies, new product development and working with retail partners to develop promotional and advertising programs.

In April 2006, Mondaine's shareholders, André and Ronnie Bernheim, acquired 50 percent of U.S. watch company Luminox, from one of the brand's founding partners. The other founding partner of that firm, Barry Cohen, remains on board as shareholder and chief executive officer, jointly with André Bernheim. They have renamed the U.S. distribution company Lumondi Inc. Lumondi distributes the Mondaine brand and the Luminox brand in the United States.

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