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Boucheron in Geneva anniversary store

June 11, 2008

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Parisian jeweler Boucheron opened a new store in Geneva and launched a Richard Mille watch to mark its 150-year anniversary, Federation of the Swiss Watch Industry FH reported.

The gear train of this tourbillon watch is manufactured from precious and semi-precious stones selected by Boucheron.

While the brand continues to strengthen traditional distribution channels, it recognizes that the Internet has a positive impact on in-store sales. Boucheron is one of the few luxury brands offering its entire collection of jewelry, watches and perfumes online.
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