New Gucci timepiece honors 2008 Olympics

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New Gucci timepiece honors 2008 Olympics

January 15, 2008

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New York—Gucci is releasing two special-edition watches to honor both its largest store opening and the 2008 Olympics: the exclusive New York Signoria timepiece with bone dial and the limited-edition 8-8-2008 I-Gucci.

The New York Signoria timepiece, crafted in yellow gold and diamonds with bone dial, is one of several products Gucci Creative Director Frida Giannini has designed exclusively for the February opening of the company's largest store at 725 Fifth Ave. in Manhattan.

Other pieces to be sold exclusively at the New York City store include the brand's signature horsebit iconology with a mix of cognac topaz and diamonds, such as a drop-cut cognac topaz and diamond cocktail ring, matching earrings and a necklace featuring a drop-cut cognac topaz offset by 156 diamonds, totaling 45.11 carats.

The 8-8-2008 I-Gucci collection, which launches this month, contains eight sports-driven accessories in honor of the upcoming Olympics.

The 8-8-2008 I-Gucci timepiece, the company's first digital timepiece, boasts a black dial, steel frame and a clean digital face with a red and green logo commemorating the year 2008 on the back. The exterior of its red rubber strap is engraved with the Gucci logo, while the interior has been engrossed with Gucci's iconic GG pattern. The timepiece allows the wearer to select a dedicated Beijing time zone code on the display too.

For all eight accessories, the color red permeates the collection.

"Not only does red evoke happiness and celebration, two emotions that couldn't be more appropriate to describe the excitement brought by the international sport games, but it also happens to be a very fashionable color for 2008," Giannini said in a media release. "I also designed just eight products for this collection, which mirror the lucky number eight in Chinese culture."

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