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Rolex renews partnership with golf association

April 08, 2008

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New York—Rolex Watch USA has renewed its partnership with the American Junior Golf Association (AJGA), a partnership that has existed since 1983.

The AJGA is the nation's premier junior golf organization, with more than 70 local tournaments. The association's tournaments showcase junior talent seeking collegiate careers, and its alumni has included many PGA and LPGA stars, including Charles Howell III, Phil Mickelson and Lorena Ochoa.

Rolex is the title sponsor of two major events in junior golf: the Rolex Tournament of Champions and the Rolex Girls Junior Championship. The watch brand is also sponsor of the AJGA Rolex Players of the Year, Rolex Junior All-America Teams and the year-ending Rolex Junior All-America Awards Banquet.

In addition, Rolex was the founding corporate supporter of the AJGA's ACE Grant program, which provides financial assistance for junior golfers to travel and compete outside of their home area.

"The AJGA's emphasis in qualities such as integrity, competitive spirit and etiquette are lasting values that appeal to Rolex," Rolex Watch USA Vice President, Director of Communications Peter Nicholson said in a media release."
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