Want personalized jewelry advertising?
June 02, 2008
By Michelle Graff
Las Vegas—
Spot Runner Inc. has introduced a new program that will allow retail jewelers to add a personal touch to their advertisements.
At a breakfast event held during the JCK jewelry show in Las Vegas, company representatives announced an option for retail jewelers to have locally shot footage of themselves, their store or the neighborhood around their store added to the pre-produced ads already offered by Spot Runner. The video from these on-location shoots also can be used online.
This option gives retail jewelers the chance to personalize their ads even further, beyond just having the store's name and address included in the ad.
"People want to buy from people," Spot Runner Director of Partner Development Tucker Smith said at the event. "If it's important for the retailer to be in the ad, we can do that."
These new "hybrid" advertisements can cost up to $1,199 per spot.
Spot Runner's rates for retail jewelry ads of any type start at $449, and the rates do not include the cost of running the ad in the local market.
In addition to expanding their television advertising offerings, Spot Runner is offering expanded online services in 2008, helping retail jewelers create Web sites that could include the online video.
Also at JCK Las Vegas, Spot Runner announced a new partnership with
Couture International Jeweler,
National Jeweler's sister publication, in which the
Couture Web site will serve as a hub for retailers to purchase and personalize pre-produced Spot Runners ads featuring players from the couture community, including designers and manufacturers.
Ad-customizatiom fees will be determined in part by the participating manufacturer/designer.
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