Jewelry-site traffic strong in May
June 19, 2008
Reston, Va.—The jewelry, luxury goods and accessories e-commerce category was one of the strongest gainers in visitors in May, according to
comScore's monthly analysis of U.S. consumer activity at the top online properties.
The category was up 9 percent in traffic last month to 17.5 million visitors, compared with April.
Other categories showing visitor increases in May included flowers, gifts and greetings (up 15 percent to 42.4 million visitors), coupons (up 11 percent to 24.5 million visitors) and travel-information (up 9 percent to 47.2 million visitors).
The e-cards category also saw traffic increase, up 8 percent in May to more than 35 million visitors.
"Mother's Day was a key driver of Web activity in May, as the convenience of online shopping for flowers and gifts drew many to retail sites," comScore Media Metrix Executive Vice President Jack Flanagan said in a media release. "Summer travel was also on Americans' minds this month as warmer weather and the end of the school year spurred vacation planning. With Americans feeling the pocket pinch of soaring gas prices, rising food costs and an unsteady market, scouring the Internet for hot travel deals was essential for many to ensure an affordable summer vacation."
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