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'Gossip Girls' go to bed in Kazanjian

Designer's jewels add steam to cast's sexy billboard

June 09, 2008

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Beverly Hills, Calif.—The Gossip Girl cast may be on summer vacation, but fans of the hit television series will get a chance to get their fix through a new outdoor billboard campaign starring Serena, Blair and all the rest adorned in jewels from Kazanjian by Patrick M.

The Helmut Newton-style campaign was shot earlier this month, and the billboards will break in Los Angeles and New York.

Along with jewelry, the girls will don designer shoes from Manolo Blahnik and Christian Louboutin, and, to put it subtly, that's about where the wardrobing ends.

Among the jewels selected for the shoot were a chunky amethyst cuff, a cabochon ruby "flame" ring, a multicolored pearl bracelet and a 19-millimeter South Sea pearl ring—pieces with a playful yet classic design that echoes the fashion sensibility of Gossip Girl.

Kazanjian by Patrick M is a partnership recently formed between Beverly Hills, Calif.-based Kazanjian Bros., which is known for its unique collection of rare gems and fine estate jewelry, and the legendary Mauboussin family of Paris.

According to the stylist behind the shoot, Kazanjian by Patrick M was selected for its "young Hollywood appeal."
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