PGI-USA to debut 'Style Challenge' at Couture

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PGI-USA to debut 'Style Challenge' at Couture

April 17, 2008

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New York—As part of its ongoing commitment to raising awareness and desire for platinum jewelry, the Platinum Guild International (PGI-USA) has announced a new platinum style challenge and contest for manufacturers, to be held at the 2008 Couture show.

The Platinum Couture Style Challenge will provide an opportunity for manufacturers exhibiting at the May 28-June 2 jewelry event in Las Vegas to showcase their most distinguished platinum pieces.

A call for contest submissions will go out to manufacturers at the end of April in the following categories: Platinum Couture Red Carpet (jewelry for celebrity award shows), Platinum Couture Luxury for Everyday, Platinum Couture Colors (platinum set with colored gemstones), Platinum Couture Bridal Atelier (high-end platinum bridal jewelry) and Platinum Couture Bridal Boutique (platinum bridal jewelry below $5,000).

Judging will take place on the first three days of the Couture show, and winners will be announced and awarded on the fourth day. Judges of the contest will include editors from top fashion and lifestyle publications, as well as industry trade editors.

PGI-USA will publicize the contest winners to both consumer and trade editors, and each category winner will be highlighted in at least two of PGI-USA's consumer media programs in 2008. In addition, all participating manufacturers will receive exclusive Platinum Couture Style Challenge signage to display in their salon windows.

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