Diana Classic launches revamped Web site

April 16, 2008

New York—Diana Classic, a specialty bridal division of jewelry manufacturer Frederick Goldman, has launched a new state-of-the-art Web site.

The site, Diana.com, features romantic black-and-white visuals and a robust product offering, including all the essential information on how to purchase and care for wedding rings. Woven throughout are reflections of the brand's advertising campaign, "Classic Becomes You."

Leading features include "Match This Ring" and "Create a Wish List of Your Favorites," as well as the capability to e-mail ring images to friends.

To tie the retail jeweler into the equation, Diana.com allows consumers to locate a neighborhood jeweler, and also to e-mail their ring choices directly to that jeweler so that they can set up an appointment and verify the store has their chosen ring in stock.

In addition, jewelers can embed Diana.com directly into their own Web sites through WebLink, which allows consumers to view the full line of Diana Classic offerings without leaving the jeweler's home site.

For more information, call (212) 807-2120 or visit the company's Web site, Diana.com.