Gemfind.com offers 'buy now or see first'

February 28, 2008

Tustin, Calif.—Gemfind.com, an Internet portal that unites jewelry buyers with diamond and gemstone wholesalers, is changing the way consumers shop for jewelry.

According to the company, the Web site's new "buy now or see it first" option allows consumers to search for specific diamonds online, go to local diamond jewelers to see the diamonds in person, and then purchase the same diamonds online for their wholesale price.

"We have given our customers an entirely new method for buying diamonds and diamond jewelry," Gemfind President Alex Fetanat said in a media release. "Our customers now have the opportunity to consult with a professional, as well as compare the diamonds they are interested in with others at local jewelry stores before they make a final buying decision."

Gemfind says it certifies each diamond, whether loose or set in jewelry, and conducts a comprehensive screening process of all of its jeweler affiliates before they are allowed to join the Gemfind network.

"Using the Gemfind network, consumers who prefer to buy certified diamonds online know they are making a safe buying decision," Fetanat said. "They can have peace of mind knowing they are dealing with reputable industry professionals and not some unknown entity on the Internet."

For customers who are wary of making purchases online, Gemfind offers a 30-day full-refund policy.

For more information about GemFind, visit its Web site, Gemfind.com, or call (800) 373-4373.