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MVI offers jewelers Web-development services
Paso Robles, Calif.—North American consumers are doing more jewelry shopping and pre-purchase research on the Internet than ever before, according to MVI Marketing Ltd.
July 09, 2008 | National Jeweler Network
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MVI to launch Internet TV channel for jewelry
Paso Robles, Calif.—MVI Marketing Ltd. has announced the premiere of a new Internet television channel, JCOC.TV, which is being marketed as an online, interactive social-networking community...
May 24, 2007 | National Jeweler Network
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Study: Generation Y prefers high-tech time-telling devices to watches
Paso Robles, Calif.—Consumers ages 18-24 are less likely than other age groups to use a watch as their primary way to tell time, a new survey finds.
September 22, 2006 | National Jeweler Network
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JCOC.tv seeks industry videos
Paso Robles, Calif—JCOC.tv, which launches Aug. 1, is ready to take video uploads from the jewelry industry.
July 16, 2007 | National Jeweler Network
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'Blood Diamond' has minor impact on holiday shoppers, survey says
Paso Robles, Calif.—Of those consumers who saw Blood Diamond, nearly 60 percent say the movie did not affect their opinion of the diamond industry, a new study finds.
December 12, 2006 | National Jeweler Network
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JCOC.tv calls for hot holiday sellers
Paso Robles, Calif.—The new jewelry consumer and industry Web site JCOC.tv will feature a holiday video series showcasing the best-selling jewelry from designers and manufacturers.
September 12, 2007 | National Jeweler Network
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Study: Size matters to jewelry consumers
Paso Robles, Calif.—Eighteen percent of consumers have problems finding the correct fit for jewelry, according to a new study by the Jewelry Consumer Opinion Council (JCOC).
September 26, 2006 | National Jeweler Network
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JCOC.tv to hold teen 'bling contest'
Paso Robles, Calif.—JCOC.tv, an online television channel devoted to jewelry news for consumers, is hosting a Blingz-4-Reel Contest aimed at teens ages 14 to 19 who are interested in video...
October 02, 2007 | National Jeweler Network
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Need consumers to pre-test jewelry designs?
Paso Robles, Calif.—MVI Marketing Ltd. (MVI), through its Jewelry Consumer Opinion Council (JCOC) division, has launched a Desktop Product Assessment Platform (DPAP) to make consumer research...
July 10, 2008 | National Jeweler Network
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Reports from lesser-known labs OK, consumers say
Paso Robles, Calif.—Although consumer awareness of diamond-grading labs is strong, they are willing to accept grading reports from labs they are unfamiliar with, a new survey by the World...
June 27, 2008 | National Jeweler Network
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JCOC: Mother's Day purchases plummet
Paso Robles, Calif.—The Jewelry Consumer Opinion Council (JCOC) Weekly Jewelry Purchase Index showed a drop in consumer buying over the Mother's Day holiday, according to a release from MVI...
May 14, 2008 | National Jeweler Network
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Study: Female self-purchases still strong
Paso Robles, Calif.—Women continue to buy jewelry for themselves, but they often do so at places other than traditional jewelry stores, a new study finds.
May 25, 2007 | National Jeweler Network
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JCOC: 16 percent plan to give jewelry for Mother's Day
Paso Robles, Calif.—Among consumers who know what they plan to buy for Mother's Day, 16 percent intend to give jewelry, with earrings, necklaces and fashion rings topping the list of styles,...
April 17, 2007 | National Jeweler Network
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JCOC: Most Valentine's Day shopping already done
Paso Robles, Calif.—Of those giving Valentine's Day gifts, 70 percent purchase them between Jan. 16 and Feb. 5, a new study by the Jewelry Consumer Opinion Council (JCOC) finds.
February 09, 2007 | National Jeweler Network
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Study: Awareness of 'Blood Diamond' film grows
Paso Robles, Calif.—Following a study conducted earlier this year, the Jewelry Consumer Opinion Council (JCOC) reports consumer awareness of the Leonardo DiCaprio film Blood Diamond, scheduled...
October 24, 2006 | National Jeweler Network
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JCOC: Women will buy pearls for themselves
Paso Robles, Calif.—One in 10 jewelry consumers plan to purchase pearls within the next six months, a new study finds.
October 24, 2006 | National Jeweler Network
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Study: Entertainment, travel, home improvement could squeeze holiday jewelry sales
Paso Robles, Calif.—Jewelers will find fierce competition for consumer dollars this holiday season, according to a new study from the Jewelry Consumer Opinion Council (JCOC).
October 11, 2006 | National Jeweler Network
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Should you stock tanzanite?
Paso Robles, Calif.—The Tanzanite Foundation is teaming up with the Jewelry Consumer Opinion Council (JCOC) to gauge consumer desire for the stones.
May 16, 2008 | National Jeweler Network
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Survey: Yellow gold most popular Mother's Day jewelry
Paso Robles, Calif.—Of those who purchased jewelry as a Mother's Day gift this year, one-third selected yellow-gold items, according to the Jewelry Consumer Opinion Council (JCOC).
June 19, 2007 | National Jeweler Network
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JCOC publishes 2006 Year-in-Review
Paso Robles, Calif.—Successful jewelers in 2007 will focus on everyday sales beyond birthdays and anniversaries, commit to ethical sourcing and use the Internet to reach consumers.
January 31, 2007 | National Jeweler Network
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